History of The FIRM

It all began in 1979 when The FIRM Studio opened in South Carolina. By combining cardio and weight training, The FIRM recognized that people could burn fat, build muscle and get the bodies they wanted safely, effectively and quickly. This revolutionary cardio-plus-body-sculpting fitness hybrid we call Synergy Training) formed the basis for The FIRM method then and is still central to The FIRM philosophy today. It didn't take long for fitness enthusiasts to catch on, and The FIRM was off and running.

When The FIRM decided to share their successful method with people who were unable to travel to the Studio, the at-home workout series was born. Considered "America's #1 exercise videos," The FIRM received glowing reviews and top professional awards from the very start. Along the way, The FIRM acquired a dedicated following who call themselves The FIRM Believers.

Since then, The FIRM has sold more than ten million workouts. Today, The FIRM mission is to continue researching and creating superior fitness techniques and products for reshaping and toning the body. The FIRM has not only changed the direction of the entire fitness industry, it has also redefined our attitudes toward fitness and health. Try The FIRM today!

Why The FIRM is Unique

The revolutionary FIRM method, Synergy Training, combines weight training and cardio in a unique, effective and fun way that maximizes your ability to burn fat and calories, sculpting and shaping your entire body in the process. But The FIRM does more than boost calorie burn, tone muscle and help you develop the body you've always wanted-it increases energy and builds self-confidence so that you not only look great, you feel great. The FIRM is all you'll ever need to get and stay in shape.

The FIRM method is so effective for three reasons:

• First, The FIRM workout varies in intensity level throughout. The peaks and valleys of effort are the basis of interval training, a smart method for achieving greater fitness improvements and burning more calories.
• Second, The FIRM uses a unique method of sequencing the exercises so that you alternate between upper- and lower-body moves. This gives you adequate energy to sculpt both for maximum effect and revs your heart rate for a higher calorie burn.
• Third, The FIRM uses variable resistance so that you sculpt your muscles with just the right-size weights.

By incorporating weighted exercises into your workouts you'll achieve greater body-slimming and shaping benefits than you will from cardio alone. In fact, the combination or cardio and body-sculpting burns 3 times the fat as cardio alone!

The 7 Advantages of The FIRM Method:

1. Gives results faster
2. Shortens your workout time
3. Is more convenient
4. Requires only a small space
5. Works for every fitness level
6. Is fun & Exciting
7. Keeps working!